School of Management, Fudan University

Master of International Business (DDIM)


2015 Spring Semester


Evolution of International Business



Course Outline






Prof. Veronica BINDAProf. Youzhen ZHAO

veronica.binda@unibocconi.ityzzhao@fudan.edu.cn

39-02-58362520              86-21-25011131




I. Course Information

Course Description:

The course “Evolution of International Business” aims to provide students with a global perspective on the operations of business. Students will learn the historical dynamics at the basis of the emergence of international business, the evolution in the forms of the business enterprise, background of international business, nature, trends and theories of international business, environmental challenges for international business, basic framework for understanding international competitiveness, as well as some emerging issues in the field of international business. The ultimate goal of this course is to provide the foundations for taking effective actions in the multi-faceted world of international business.



Course Learning Goals (LG):

LG1: Students will be able to achieve a general knowledge of the history and evolution of international business


LG2: Students will be able to synthesize knowledge, analyze real international business cases, and creatively apply knowledge to new contexts and situations


LG3: Students will develop skills in
practicing both oral and written professionallanguage


LG4: Student will develop the ability to
 work individually and in cross-cultural teams



Course Materials:

Textbooks:

Geoffrey Jones, Multinationals and Global Capitalism. From the Nineteenth to the Twentieth Century, Oxford U.P., only chapter 2


Charles W. L. Hill, William Hernandez-RequejoGlobal Business Today, 7th Edition, McGraw Hill International and China Machine Press (机械工业出版社,2012)


Cases and Articles:

Lecture slides, cases and articles will be available in the course-packet.


II. Course Learning Objectives (LO)


Learning Objectives

Learning Goals

  1. Each student will demonstrate ability in understanding and mastering core concepts and main theories of International Business.



LG1

  1. Each student will be able to review and criticize the existing literature in the related field of international business.



  1. Each student will be able to participate in class discussion of international business issues.



LG2

  1. Each student will acquire and demonstrate competence in using analytical tools to discuss complex business cases in the past and in contemporary world of international business.



  1. Each student will be able to communicate logically and professionally in class discussion, presentation as well as written reports.



LG 3

  1. Each student will develop cross-cultural communication skills and team spirit by working both individually and in teams with different cultural backgrounds.


LG4




III. Rubric


Definition of Scales for Learning Objectives

Learning Objectives (LO)

4. Excellent

3. Good

2. Pass

1. Fail

LO1

Excellently grasp a general knowledge of the history and evolution of international business

Fairly well grasp a general knowledge of the history and evolution of international business

Barely well grasp a general knowledge of the history and evolution of international business

Fail to grasp a general knowledge of the history and evolution of international business

LO2

Able to synthesize knowledge, analyze international business cases, and apply knowledge to new contexts excellently

Able to synthesize knowledge, analyze international business cases, and apply knowledge to new contexts fairly well

Barely able to synthesize knowledge, analyze international business cases, and apply knowledge to new contexts

Not able to synthesize knowledge, analyze international business cases, andapply knowledge to new contexts  

LO3

Communicate in professional language very well in both verbal and written format

Communicate in professional language  fairly well in both oral and written format

Communicate in professional language barely well in both oral and written format

Fail to communicate professionally both in verbal and written format

LO4

Work efficiently and fruitfully both individually and in cross-cultural teams

Work fairly well both individually and in cross-cultural teams

Work barely well both individually and in cross-cultural teams

Fail to work efficiently both individually and in cross-cultural teams





Measurement of Learning Objectives and Rubrics

Learning Objectives

Rubric


  1. Each student will demonstrate ability in understanding and mastering core concepts and main theories of International Business.

Class contribution, final exam

  1. Each student will be able to review and criticize the existing literature in the related field of international business.

Reading and studying of the course materials, finishing homework assigned by instructors  

  1. Each student will be able to participate in class discussion of international business issues.

Case discussion, class interaction

  1. Each student will acquire and demonstrate competence in using analytical tools to discuss complex business cases in the past and in contemporary world of international business.

Class discussion, written case reports, team assignments, final exam

  1. Each student will be able to communicate logically and professionally in class discussion, presentation as well as written reports.

Class contribution, written reports, group presentation, final exam

  1. Each student will develop cross-cultural communication skills and team spirit by working both individually and in teams with different cultural backgrounds.

Team assignments, class discussion and interaction



IV. Process for Assessment

Some assignments will be accomplished by teams.At the end of the course, an anonymous peer evaluation will be conducted to determine each team member’s contribution to the team work, which will influence individuals’ final grading with regard to the team work.


  1. Case reports (team)   


Three case write-up assignments will be required and the case reports should be no more than 6 pages in English (including exhibits, size:10.5, space between lines: 1.5 line spaces). The cases for write-up are indicated in the syllabus.

Write-ups are due at the beginning of the class when the case is to be discussed. Based on the information provided in the case, the write-up should be analytically judgmental and evaluative.


  1. Class presence and contribution (individual)


Class presence is a must. Please bring your name board/tag with you every time you come to class. If you get absent for more than one third of the class sessions, you will definitely fail.

Class sessions of this course emphasize a mix of concepts, techniques and cases. Your active participation in the discussion in class is integral to the design of this course. Sharing ideas and experiences with each other is appreciated and evaluated as your contribution to the class. Students should also get prepared to be “cold-called,” i.e., being called to participate without volunteering to do so. If you never share your ideas in class, you will get ZERO for class contribution.

For each case, the instructor has provided a number of study questions. These are suggested questions to help you think about the issues that may arise in the course of class discussions. They may not be mechanically followed during the class discussions.

Because we value exchange of ideas as an effective way of learning, we encourage debates among students and expressions of your own views. The more you input to this class, the more you’ll get out of it.


  1. Grading system


The part delivered by Professor Binda accounts for 25% of the whole course’s grading:

Class contribution (individual)10%

Final Exam (individual)15%


The part delivered by Professor Zhao accounts for 75% of the whole course’s grading:

Class presence and contribution (individual)     15%

(6% goes to class presence, and each absence without instructor’s approval costs 2% while each absence with instructor’s approval costs 1%; 9% goes to class discussion/contribution.)

Case reports and tentative presentation (in teams)   30%

Final Exam (individual)              30%


There will be one integrated final exam for the two parts, designed and evaluated by the two instructors separately though.



V. Course Policies

Academic Dishonesty:

The University Regulations on academic dishonesty will be strictly enforced.

Academic dishonesty is behavior in which a deliberately fraudulent misrepresentation is employed in an attempt to gain undeserved intellectual credit, either for oneself or for another.  It includes, but is not necessarily limited to, the following types of cases:

  1. Plagiarism - The representation of someone else’s ideas as if they are one’s own.  Where the arguments, data, designs, etc., of someone else are being used in a paper, report, oral presentation, or similar academic project, this fact must be made explicitly clear by citing the appropriate references.  The references must fully indicate the extent to which any using someone else's ideas, and must be acknowledged.

  2. Unauthorized Collaboration on Out-of-Class Projects - The representation of work as solely one's own when in fact it is the result of a joint effort.

  3. Cheating on In-Class Exams - The covert gathering of information from other students, the use of unauthorized notes, unauthorized aids, etc.

  4. Unauthorized Advance Access to an Exam - The representation of materials prepared at leisure, as a result of unauthorized advance access (however obtained), as if it were prepared under the rigors of the exam setting.  This misrepresentation is dishonest in itself even if there are not compounding factors, such as unauthorized uses of books or notes.

Where a candidate for a degree or other award uses the work of another person or persons without due acknowledgement:

1) The relevant Board of Examiners may impose a penalty in relation to the seriousness of the offence;

2) The relevant Board of Examiners may report the candidate to the Senate, where there is prima facie evidence of an intention to deceive and where sanctions beyond those in (1) might be invoked.


VI. Course Schedule


Lecture

Subject

Supplement/reference

Homework


1


March, 24th 2015, 13:30-17:00

Evolution of International Business: a general introduction


Forms of international business before the First Global Economy


The rise of global firms in the First Global Economy (1880-1930)


G. Jones (1996), chapter 2, sections: “The environment of International Business”, “Origins before 1880”, “Growth 1880-1930”

Reading of the teaching resources;

Individual study;

Preparation for the case discussion.

2


March, 25th 2015, 13:30-17:00

Case: Nestlé


Can globalization be stopped? Globalization challenged and reversed (1930-1950)


Restoring a Global Economy


Case: Nestlé;


G. Jones (1996), chapter 2, sections: “Alternatives to multinational enterprise”, “Resurgence, 1950-1980”



Reading of the teaching resources;

Individual study;

Preparation for the case discussion.

Preparation for the Mock Exam.

3


March, 26th 2015, 8:00-11:35

Case: Avon


The New Global Economy


Mock exam


Case: Avon;


G. Jones (1996), chapter 2, sections: “Global Business”, “Summary”

Reading of the teaching resources;

Individual study.


4


March 31, 2015

8:00-11:35

Course introduction (2nd part of this course)


Background of International Business: Globalization at Work


Readings:

Chapter 1 & 8 of the textbook


Video: The globalization debate


Questions:

What does globalization mean for you as a consumer?

What does globalization mean for companies?

What does globalization mean for you as a future manager? How will you prepare for that?


Review readings for this session


Learn reading materials for the next session


Think about discussion questions of the next session

5


April 2, 2015

8:00-11:35

The nature, trends and theories of international business


Readings:

Chapter 5, 6&7 of the textbook


Adele Parmentola (2011), “The internationalization strategy of new Chinese Multinationals: Determinants and Evolution”, International Journal of Management


Questions:

What is the latest development of worldwide FDI after the financial crisis which started in the end of 2007?


Do you think the classical FDI theories reasonable for Chinese multinationals?


Review readings of  this session


Learn reading materials for the next session


Get prepared for the case report (in groups) and class discussion of the next session (individually)

6


April 7, 2015

8:00-11:35

The environmental challenges for international business


Case study:

White Nights and Polar Lights: Investing in the Russian Oil Industry

Readings:    

Chapter 2&3 of the textbook


Case :

White Nights and Polar Lights: Investing in the Russian Oil Industry (HBS 9-795-022)


Case Questions:

How important is the acquisition of Russian oil to a Western oil firm? How would you value the worth of this acquisition?

Evaluate the strategies undertaken by Phibro, Mobil and Conoco. Which one is the wisest? Why?

How might Western companies protect or hedge their investment in the Russian oil sector?


Review readings for this session


Learn reading materials for the next session


Think about discussion questions and case questions of the next session

7


April 9, 2015

8:00-11:35

Expanding abroad: Foreign market entry modes


Case study:

Intel in Costa Rica

Readings:

Chapter 12 of the textbook


Questions:

What are the advantages and disadvantages of those different entry modes to foreign countries?


Case: Intel in Costa Rica

(in the textbook, p408-409)


Case questions: p409 of the textbook


Review readings for this session


Learn reading materials for the next session


Think about discussion questions of the next session

8


April 14, 2015

8:00-11:35

Location factors: National roots of competitive advantage




Global strategy and organizational challenge

Readings:

Chapter 11 of the textbook


Michael E. Porter, “the competitive advantage of nations” (cover story), Harvard Business Review, March-April 1990


Questions:

Do you have an industry example to illustrate the points of the diamond model (national competitive advantages)?

Is there a single best strategy and organization structure for MNEs?


Review this session’s reading materials


Prepare for the case report (in  groups) and class discussion for the next session (individually)



9


April 16, 2015

8:00-11:35

International strategic alliance


Case study:

Eli Lilly in India: Rethinking the joint venture strategy


Readings:

Chapter 11 of the textbook


Case:

Eli Lilly in India: Rethinking the joint venture strategy


Case Questions:

Did Eli Lilly pursue the right strategy to enter the Indian market?

Carefully consider the evolution of the joint venture. Evaluate the three successive IJV leaders. Identify the unique challenges faced by each.

How would you assess the overall performance of the JV? What did the partners learn from the IJV?

What action would you recommend regarding the Ranbaxy partnership? What are the implications of your recommendation? How would you implement this?


Review readings for this session


Learn reading materials for the next session


10


April 21, 2015

8:00-11:35

MNCs in China and local firms’ survival strategies

Readings:

Niraj Dawar & Tony Frost: “Competing with Giants: Survival Strategies for Emerging Market Companies”, Harvard Business Review, March – April 1999


Video: FDI in China


Review readings of  this session


Learn reading materials for the next session


Get prepared for case discussion of the next session

11


April 23, 2015

8:00-11:35

Case  study:

Shanghai Jahwa: The MAXAM brand (HBS, Product number: 98A026-PDF-ENG)



  1. OFDI from China and Chinese firms' internationalization


Readings:

Emerging Best Practices of Chinese Globalizers: Tackle the Operational Challenges, by World Economic Forum 2012


Case :

Shanghai Jahwa: The MAXAM brand (HBS, Product number: 98A026-PDF-ENG)


Case Questions:

What is the positioning of the Maxam brand? Which segment(s) of the market does it serve?

What opportunity es exist for the Maxam brand in the current competitive environment?

Can Jahwa’s Maxam compete against multinational brands? How?


Review readings of  this session


Learn reading materials for the next session


Get prepared for the case report and tentative class presentation  of the next session

12


April 28, 2015

8:00-11:35

Case study:  

Pearl River Piano---Turning in to the global market


Course wrap-up


Tentative video about Pearl River Piano


Case:  

Pearl River Piano---Turning in to the global market


Case Questions:

By groups, write a case report and prepare a presentation (to the supposed board of directors) according to the following questions:


- Analyze the sources of Pearl River Piano’s success in China

- How was PRP able to penetrate the Western markets? - How was it able to go upscale?

- What future do you see for PRP? Which option do you recommend for PRP and why?

1) Keep current strategy and focus on China and Western markets

2) Focus on China only

3) Shift focus from the West to other emerging markets, coupled with expanding activities in China

4) Enter digital piano market

Review the whole course


Get prepared for the final exam



国际商务的演进/Evolution of International Business版权所有