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Week
Course content
课程内容
01
Introduction to the course
课程介绍
02
Chapter 1 Introduction to Management and Organizations
Who Are Managers?
What Is Management?
What Is An Organization?
Why Study Management?
第1章:管理与组织导论
谁是管理者?
什么是管理?
什么是组织?
为什么学习管理?
03
Chapter 2 Management Yesterday an Today
 
Scientific Management
General Administrative Theorists
Understanding Organizational Behavior
Current Trends and Issues
第2章:管理的昨天和今天
科学管理
一般行政管理理论
理解组织的行为
当前的趋势和问题
04
Chapter 3 Organizational Culture and the Environment: The Constraints
 
The Manager: Omnipotent or Symbolic
The Organization’s Culture
Defining the External Environment
How the Environment Affects Managers
第3章:组织文化与环境:约束力量
管理者:万能的还是象征性的
组织文化
外部环境的定义
环境对管理者的影响
05
Chapter 4 Managing in a Global Environment
Different Types of Global Organizations
How Organizations Go Global
Managing in A Global Environment
第4章:全球环境中的管理
不同类型的全球组织
组织如何走向全球化
在全球环境中进行管理
06
Chapter 5 Social Responsibility and Managerial Ethics
What Is Social Responsibility?
Values-Based Management
Managerial Ethics
Factors that affect managerial ethics
第5章:社会责任与管理道德
 
什么是社会责任
以价值观为基础的管理
管理道德
管理道德的影响因素
07
Case 1 Broad Air conditioning and environmental protection
1. What are the main advantages of Broad products? What are their disadvantages?
2. How do you explain the recent decrease of market share of Broad in the air conditioning market?
3. What is your perception of Broad and its products? Put yourself in the shoes of different stakeholders.
4. Should Mr. Zhang change his strategy (philosophy) and enter the electric air conditioning market? Why?
a. If yes, what should he do then? How should he enter the market? How can he justify that he changed his opinion about a responsible environmental attitude?
b. If not, what else can he do to improve the results of his company?
案例讨论1:远大空调与环境保护
1. 远大产品的最大优势和劣势是什么?
2. 近期远大在空调市场的市场份额下降的原因是什么?
3. 站在不同的利益相关者的立场阐述你对远大及远大产品的看法。
4. 张应该改变他的战略(或管理哲学)进入电空调市场吗?为什么?
a. 如果是,接下来他应该做什么?他应该进入电空调市场吗?他如何证明这种观念的改变是正确的?
b. 如果否,他要做什么来提升公司业绩?
08
Chapter 6 Decision-Making: The Essence of the Manager’s Job
The Decision-Making Process
Influences on Decision Making
Decision-Making Conditions
Decision-Making Styles
第6章:制定决策:管理者工作的本质
决策制定过程
决策制定的影响因素
决策制定条件
决策风格
09
Chapter 7 Foundations of Planning
What Is Planning?
Types of Plans
Developing Plans
Contemporary Issues in Planning
第7章:计划的基础
什么是计划工作?
计划的类型
开发计划
计划工作当前面临的问题
10
Chapter 8 Strategic Management
Strategic Management Process
Organizational Strategies
Business-Level Strategy
第8章:战略管理
战略管理过程
组织战略
事业层战略
11
Case2: Hongkong Ocean Park
1. What was the reason for Ocean Park’s re-engineering?
2. What were the goals of the re-engineering?
3. What were some of the difficulties implementing the reengineering process?
4. What strategies should Ocean Park take as a result of the arrival of Disneyland?
5. What strategies should Ocean Park take next?
案例讨论2:香港海洋公园
1. 海洋公园进行流程再造的原因是什么?
2. 流程再造的目的是什么?
3. 流程再造执行过程中遇到的主要困难是什么?
4. 针对迪斯尼的进入,海洋公园应该采取什么策略?
5. 下一步海洋公园应该采取什么策略?
12
Chapter 9 Organizational Structure and Design
Defining Organizational Structure
Departmentalization by Type
Organizational Design Decisions
Organizational Designs
第9:组织结构与设计
组织结构的定义
部门化的类型
组织设计决策
组织设计
13
Case3: Gome
1. Evaluate Gome’s business model.
2. Evaluate Gome’s restructuring.
3. What are the major strategic issues facing Gome?
4. What would you suggest Huang Guangyu do next?
5. What do you think of Gome’s decision of not using promotion clerks from manufacturers?
案例讨论3:国美电器有限公司
1. 评价国美的商业模式。
2. 评价国美的重组。
3. 国美面临的主要战略问题是什么?
4. 你建议黄光裕下一步做什么?
5. 你如何看待国美使用生产商驻派的促销人员?
14
Chapter 10 Human Resource Management
The HRM Process
Recruitment and Decruitment
Selection
Employee Performance Management
Contemporary HRM Issues
第10章:人力资源管理
人力资源管理过程
招聘与解聘
甄选
员工绩效管理
人力资源管理当前面临的问题
15
Chapter 16 Motivation Employee、 Leadership
What Is Motivation?
Early Theories of Motivation
Contemporary Theories of Motivation
第11章:激励员工、领导
什么是动机?
早期的动机理论
当代动机理论
16
Chapter 12 Foundations of Control
What Is Control?
The Control Process
Effective Control System
Contemporary Issues in Control
第12章:控制的基础
什么是控制?
控制过程
有效的控制系统
当代控制问题
17
Case4: Guanhan
1. What dilemma is Guan Han facing?
2. What is your assessment of Guan Han’s actions to date?
3. Evaluate Guan Han’s alternatives.
4. If you were in the position of Guan Han, what would you do now, why and how?
Summary
案例讨论4:关汉
1. 关汉遇到了什么困境?
2. 你如何评价关汉目前的行动
3. 如何评价关汉的选择?
4. 站在关汉的立场,你现在会做什么?为什么?
课程总结
18、19
Final examination
期终考试

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