营销管理2/Marketing Management
Course materials
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Course materials
Session 16 Personal Marketing
2017-10-17
Session 15 Competition and Glocalization
2017-10-17
Session 14 Delivering value
2017-10-17
Session 13 Communications II
2017-10-17
Session 12 Communications I
2017-10-17
Session 11 Pricing
2017-10-17
Session 10 New Product Development II
2017-10-17
Session 9 New Product Development I
2017-10-17
Session 8 STP II
2017-10-17
Session 7 STP I
2017-10-17
Session 6 Obtain and Retain Customers II
2017-10-17
Session 5 Obtain and Retain Customers I
2017-10-17
Session 4 Capture Marketing insights II
2017-10-17
Session 3 Capture Marketing insights I
2017-10-17
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