课程安排

2014-03-19

序号

  

教学内容

学时分配

1

第一章

Defining Marketing for the 21st Century

3

2

第二章

Developing and Implementing; Marketing Strategies and Plans

3

3

第三章

Chinese Market: Key Moments and Key Figures

3

4

第四章

Creating Customer Value, Satisfaction, and Loyalty

3

5

第五章

Analyzing Consumer Markets

3

6

第六章

Analyzing Business Markets

3

7

第七章

Identifying Market Segments and Targets

3

8

第八章

Building Strong BrandsCreating Brand Equity

3

9

第九章

Creating Positioning and Dealing with Competition

3

10

第十章

Setting Product Strategy and Marketing Through the Life Cycle

3

11

第十一章

Designing and Managing Services

3

12

第十二章

Developing Pricing Strategies

3

13

第十三章

Designing and Managing Value Networks and Channels

3

14

第十四章

Managing Retailing, Wholesaling, and Logistics

3

15

第十五章

Designing and Managing Integrated Marketing Communications

3

 

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