教材:

Electronic Commerce 2010: A Managerial Perspective,

Turban, E., King, D., Lee, J., and Viehland, D, Prentice Hall

参考文献:   

1.         （美）Afuah,A.，Tucci,C.L. 著，李明志 等译 《电子商务教程与案例：互联网商务模式与战略（第2版）》清华大学出版社，2005年，￥45.00

2.         H. A. Napier, P. J. Judd, N. Rivers, and S. W. Wagner, Creating a Winning E-Business (second edition), Course Technology, 2006

3.         吴清烈 《电子商务管理》，机械工业出版社

4.         严建援，电子商务：管理视角(原书第4版),机械工业出版社,2007年

5.         Thomas K.T. andR. Sakthi Ve, Private Health Insurance in India: Evaluating Emerging Business Models,Journal of Health Management, December 2011; vol. 13, 4: pp. 401-417.

6.         Tom Evens, Lieven De Marez, Laurence Hauttekeete, Daniël Biltereyst, Erik Mannens, and Rik Van de Walle, Attracting the un-served audience: the sustainability of long tail-based business models for cultural television content, New Media & Society, September 2010; vol. 12, 6: pp. 1005-1023.

7.         David R. Worlock，The view from the tower: Disruptive technologies and the disruptive business models they create，Business Information Review, June 2007; vol. 24, 2: pp. 83-88.

8.     Christoph Zott, Raphael Amit, and Lorenzo Massa

，The Business Model: Recent Developments and Future Research，Journal of Management, July 2011; vol. 37, 4: pp. 1019-1042