□A卷 √B卷 □C卷
姓 名： 学 号： 专 业：
I. Please explain what they stand for in the following special items relating to tourism market. (20%)
1. What is tourism positioning, please give an example ?
2. What is World Expo ?
II. Please briefly introduce or explain the following questions. (40%)
1. Would you please simply explain how to analysis data sources for tourism market, please give an example ?
2. Would you please briefly introduce how to design a questionnaire for a tourism market, please give an example?
III. Discussion Question (please choose only two of the following three questions). (40%)
1. Please give statistical analysis or quantity study about a tourism market if you were responsible for this market ?
2. If you were a leader of tourism enterprises, how would you have a quality analysis for a tourism market ? Please give an example.
3. How would you set up a scientific strategy for a tourist market if you were a CEO of tourism organization? Please give an example.