√A卷 □B卷 □C卷
课程名称：____《旅游市场研究》_______ 课程代码：___ TOUR130037.01_____
姓 名： 学 号： 专 业：
I. Please explain what they stand for in the following special items relating to tourism market. (20%)
1. What is tourism motivation, please give an example ?
2. What are the differences between Olympic Game and World Expo ?
II. Please briefly introduce or explain the following questions. (40%)
1. Would you please briefly introduce how to collect domestic and international information / data for a tourism market, please give an example ?
2. Would you please briefly introduce how to have a survey for a tourism market, please give an example?
III. Discussion Question (please choose only two of the following three questions). (40%)
1. If you were a manager of tourism organization, how to have a quantity analysis about a tourism market? Please give an example.
2. Please give an example of quality analysis about a tourism market if you were a CEO who is responsible for this market ?
3. If you were a leader of tourism organization, how could you make a scientific strategy for your tourist product, please give an example?