中国历史文化名城的旅游开发/Tourism Development of Historic Cities in China

课程简介 CourseDescription

Historic cities are unique attractions for the tourists to get special experience and education. But how do tourism development shape historic cities? How do the diverse stakeholder groups successfully conduct the positioning and marketing? How do the historic cities demonstrate their distinctiveness, target the right audiences and maintain advantage over other destinations in their competitive set? How to catch the trends, especially in the online space, to promote the historic cities? This course examines the uniqueness of the historic cities in China as tourism destinati...

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