Course Description

发布者:肖莉发布时间:2017-09-16浏览次数:28

This course is designed to introduce you to the concepts and skills essential in marketing strategy. Understanding marketing strategy is essential for success in number of fields, those within and outside of the traditional scope of marketing. After successfully completing this course, you should gain a better understanding and develop insight into how companies should make product, pricing, promotion and channel decisions for their target markets based on their understanding of customer behavior. This course uses a combination of lectures, mini cases, and discussions. You will be expected to attend class and participate in class discussions. Please be prepared for cold call in the class. This course is intended to be interactive and engaging.

复旦大学版权所有